I watched a video over the weekend that jumped out at me. It’s for Project: Living Well.

Here’s what I liked about it. Clearly professionally done, visual storytelling and I love the way they integrated graphics.

The last part is what I’d like to focus on because we get a bunch of requests from clients wanting motion graphics videos. This is the perfect alternative.

Look for a Motion graphics alternative

I think motion graphics can be effective, but they can also be exhausting. A 1-2 minute video with all sorts of text to read and graphics zooming on and off-screen can be a bit much. A video like this one makes good use of the graphics while still telling a visual story.

Just because you want to use graphics doesn’t mean you have to scrap the idea of shooting video. The two can complement one another quite well.

–Tony Gnau

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