I read a couple of stories about a “Make-A-Wish” kid who got to attend this year’s USC Spring football game. A young boy with a rare blood disease whose wish was to play with a real football team on a real football field.

“Make-A-Wish” contacted USC… and this kid got more than he could have imagined.

The stories I read are heart-warming. They made me proud of my Alma mater. Proud to call myself a Trojan. Then… I saw this video.

Cue the tears.

That’s what video does better than any other medium. It stirs emotions.

Not every video is going to move someone to tears. I often say my hope for our clients is that our videos leave viewers feeling a sense of confidence in that company. The point is even business videos tap emotion… at least the good ones do.

Make sure your videos are capturing people’s spirit.

–Tony Gnau

This entry was posted by Tony Gnau and is filed under Public Relations/Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.