Tag Archives: social media

In part one, we explained the importance of keeping the videos in your series short. Part two was about viewing habits. Today we’re hitting on maybe the most powerful aspect… sharing.

The idea behind a series is to capture an audience. Short videos, covering topics important to your viewers will help you develop that following. Now we want them to share them with others. The best part is if you’ve done your job well in the other areas, this will likely happen all on its own.

Post it on YouTube. Share that link on Twitter, Facebook, in e-mails campaigns to clients and prospective clients, with your friends, family, your dry cleaner… EVERYONE! If they like what they see, they’ll pass it along too.

The more people that see it, the more people will turn to you for your expertise.

Tomorrow… we’ll wrap things up with some final thoughts.

–Tony Gnau

If your business is embracing social media. If your business is into e-mail campaigns. If your business is interested in getting noticed, a video series will do wonders. The best part is the more videos you produce, the  more people will watch.

The most important thing is quality. The videos need to look and sound good. Second, you need good content. Something that addresses the needs or issues faced by your audience. Finally, the videos need to be produced on a regular basis. It could be quarterly, monthly, weekly… it’s up to you and your budget.

Once your audience notices you’re producing quality videos, a magical thing happens. They watch. Not only that, if you promote the series, they’ll look forward to the next video.

There’s so much garbage out there that quality stuff stands out. Producing a solid series will get you noticed, and it will have viewers looking forward to your next production.

Tomorrow… the sharing factor.

–Tony Gnau