Put an Emmy Award winner to work for you.
Okay, you’ve bought in… social media is an important marketing platform. You’ve done research and learned about the millions of people sharing videos. Time to create a marketing video for your company and get it out there.
What’s next? Ask yourself a few questions. What’s my message? Who’s my audience? Why should they care?
Don’t go any further until you can answer them.
–Tony Gnau
I met with some potential clients yesterday who get it. They understand the power of video and want to make it a part of their marketing strategy.
Even better… they know their audience and where to find them. They’re targeting young people who use social media, so they want a whole series of short videos.
The key word here… short. Many businesses make the mistake of trying to cram too much information into their marketing videos and stretch them out so that they’re unnecessarily long.
Longer than a commercial, short enough for the web. 60-seconds can work wonders.
–Tony Gnau
60-SECOND VIDEO EXAMPLE: Sovereign Healthcare
Corporate America… we get it. You want carefully scripted corporate videos, most likely approved by your executives and possibly your legal team. Guess what? We’re not listening.
You can spend lots of time and money controlling your message, but if nobody’s paying attention what’s the point? People surfing the web can spot these canned corporate messages a mile away and won’t be influenced.
An authentic message on the other hand can win them over. Produce a video that features your employees, and let them talk about the company unscripted. Ask a loyal customer if you can feature them in a video, and let them tell people what it’s like working with you.
Authentic messages like these will connect with an audience and help win new customers.
–Tony Gnau
This one’s specifically for those people posting boring videos. More to the point, businesses posting canned, carefully scripted corporate messages on social media. Stop it!
Video is a brilliant medium and social media is a great way to share it. Here’s the deal thought, if you’re a business leader who wants to post a video just to be able to say you posted a video. Don’t do it. You might be doing more harm than good.
Your video needs to be purposeful, and it better be authentic. If you’re sharing videos with canned messages, nobody’s going to pay attention. Worse, they’ll probably be irritated with you for wasting their time.
Instead, find a good storyteller, a video artist, and turn them loose on your company. You won’t be disappointed.