Even better… they know their audience and where to find them. They’re targeting young people who use social media, so they want a whole series of short videos.
The key word here… short. Many businesses make the mistake of trying to cram too much information into their marketing videos and stretch them out so that they’re unnecessarily long.
Longer than a commercial, short enough for the web. 60-seconds can work wonders.
60-SECOND VIDEO EXAMPLE: Sovereign Healthcare