This one’s specifically for those people posting boring videos. More to the point, businesses posting canned, carefully scripted corporate messages on social media. Stop it!

Video is a brilliant medium and social media is a great way to share it. Here’s the deal thought, if you’re a business leader who wants to post a video just to be able to say you posted a video. Don’t do it. You might be doing more harm than good.

Your video needs to be purposeful, and it better be authentic. If you’re sharing videos with canned messages, nobody’s going to pay attention. Worse, they’ll probably be irritated with you for wasting their time.

Instead, find a good storyteller, a video artist, and turn them loose on your company. You won’t be disappointed.

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