Tag Archives: Disney

I love creativity, and in some case creativity can actually be when you steal… err… borrow… err… pay homage to another person’s idea.

My wife sent me this video the other day. One of our favorite shows is HGTV’s House Hunters. It also appears to be a favorite of the folks at Disney because they created a short parody of the show set to Beauty and the Beast.

Take a page from disney’s playbook

Businesses can use this sort of thing as inspiration. What are your favorite shows? Check that… what are your audience’s favorite shows? You don’t have to do a straight-up parody. Sometimes using the same production techniques works as well.

One of T60’s videos that jumps to mind is a recruiting video we produced for the Bloomingdale Police Department. The opening sequence is a total homage to the opening for each episode of the FX series, The Shield. We produced the video years ago, but I still love that opening to this day.

It just goes to show you, never underestimate how other people’s ideas can help drive your own creativity.

–Tony Gnau

I’ve been blogging a lot lately about behind-the-scenes videos. The posts have been inspired by college football season since so many schools are doing a great job of taking fans inside the locker room and beyond.

The connection to business seems very clear to me, but in case you’re missing it please take a look at mega-marketer Disney.

My wife and I watched a video via Netflix titled, Disney Parks: Undiscovered Disney Parks. It featured some pretty cool behind-the-scenes things taking place at the theme parks and resorts, and the video is one in a series of DVDs.

I have no idea how much the series cost to produce and distribute, but by the time I had picked up the remote to turn it off my wife was already on the laptop pricing out a Disney vacation.

Now, this was a 40-minute video on Disney theme parks. Not many people might be willing to invest that sort of time watching a behind-the-scenes video featuring your business, but what about a 1-2 minute video? What about a series of 1-2 minute videos that you roll out every month or every quarter?

Now you’re creating a behind-the-scenes experience your clients and prospects will appreciate.

–Tony Gnau