Kickstart Your Creativity

Picture 1I love creativity, and in some case creativity can actually be when you steal… err… borrow… err… pay homage to another person’s idea.

My wife sent me this video the other day. One of our favorite shows is HGTV’s House Hunters. It also appears to be a favorite of the folks at Disney because they created a short parody of the show set to Beauty and the Beast.

Take a page from disney’s playbook

Businesses can use this sort of thing as inspiration. What are your favorite shows? Check that… what are your audience’s favorite shows? You don’t have to do a straight-up parody. Sometimes using the same production techniques works as well.

One of T60’s videos that jumps to mind is a recruiting video we produced for the Bloomingdale Police Department. The opening sequence is a total homage to the opening for each episode of the FX series, The Shield. We produced the video years ago, but I still love that opening to this day.

It just goes to show you, never underestimate how other people’s ideas can help drive your own creativity.

–Tony Gnau

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