Tag Archives: company culture

Company culture is something more and more people are looking at these days. Whether it’s customers looking for businesses that align with their beliefs, or potential employees looking for a good work environment. Company culture has become very important.

The best way to show people your culture… video. Nothing does a better job. You can write about it all you want. You can take tons of photos. Neither does the job better than video.

It gives people a behind-the-scenes look at your company. Are you power suits and polished shoes or t-shirts and jeans?  Cubicles and board rooms or open floor plans and scooters? The audience gets to see the physical environment, hear from team members, and get a sense of what it’s like being there.

If you want to give people a peek behind the curtain… video is the way to do it.

–Tony Gnau

We all know videos can serve multiple marketing purposes. Social media, email campaigns, live events… the list goes on and on.

How about internal morale booster? That’s right, the same videos used to cultivate relationships with clients and prospects can have a tremendous impact on your own team.

The way you do it is to include your team members in the videos themselves. In some cases, you can even highlight them and the good job they’re doing (see an example).

Have you ever given someone a pat on the back? I’ve been reading a lot lately about leadership, and encouragement seems to be a recurring theme. Think about how it’ll make your team feel to see themselves and their co-workers in the videos their company uses to help earn new business.

It’ll make them feel appreciated. It’ll make them feel like they’re a part of something. It’ll make them feel like stars.

–Tony Gnau