Tag Archives: blogs

Sort of a good news, bad news post from Gini Dietrich this week. She blogged about an Alertian survey of marketing professionals that revealed some surprising results.

The good news is that marketing pros are anticipating increases for both overall budgets and social media budgets. The bad news is there’s still a substantial number of businesses that haven’t developed a digital marketing strategy.

It’s amazing to think with all the information out there about how to leverage the internet and social media as marketing tools, that many companies still haven’t gotten onboard.

I’m a half-full type of guy though, so I prefer to look at it as an opportunity. Companies that have a blank slate, ready to be educated on the benefits of social media and the power of video.

Hope you’re ready for the challenge marketing pros. I know I am.

–Tony Gnau

Okay, we’re not there yet, but more evidence today courtesy eMarketer that not only do people want to see online video… they want to see it in corporate blogs.

Yes, “readers” want to watch video in the place where people typically put their heart and soul into written word. I guess we’re ahead of the curve here at T60 since we’re constantly sharing videos using our blog, but hey… we’re a production company… of course we’re going to share videos.

Anyway, the research! eMarketer reports video is one of the top things people want to see in a corporate blog. Granted, it’s a distant third behind people wanting corporate blogs to engage the community and be current. It’s also tied with wanting the blogs to be educational, but video does make the list.

So, when’s the last time your company posted a behind-the-scenes video at its blog?

–Tony Gnau