Sort of a good news, bad news post from Gini Dietrich this week. She blogged about an Alertian survey of marketing professionals that revealed some surprising results.

The good news is that marketing pros are anticipating increases for both overall budgets and social media budgets. The bad news is there’s still a substantial number of businesses that haven’t developed a digital marketing strategy.

It’s amazing to think with all the information out there about how to leverage the internet and social media as marketing tools, that many companies still haven’t gotten onboard.

I’m a half-full type of guy though, so I prefer to look at it as an opportunity. Companies that have a blank slate, ready to be educated on the benefits of social media and the power of video.

Hope you’re ready for the challenge marketing pros. I know I am.

–Tony Gnau

 

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