The tide has turned. It’s no longer enough to simply tell people “what” a company does. Audiences are demanding better content, making storytelling a important part of any PR/marketing strategy.

There are countless stories at each and every business. Finding them is just a matter of opening your eyes and looking for things that will connect with viewers.

Turn to the employees. Everyone has a story. Chances are some of them have stories that are not only interesting, but relevant to the company and its clients and prospects.

Examine the business itself. Are there any fun traditions? Maybe there’s an interesting way the company communicates with clients? How about ways the company cleans its equipment and facilities?

Tell those stories. What seems boring and mundane to you can be interesting stuff when put into the hands of a master storyteller.

–Tony Gnau

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