Storytelling Does What Facts Miss

Communication is easy… write something down, open your mouth, give someone a dirty look. Everyone is communicating something. The tough part is doing it effectively.

That’s why storytelling is so powerful. Anyone can list facts and figures, but they’re unlikely to grab people on an emotional level. That’s what storytelling can do.

Simply producing a video isn’t good enough. Add storytelling to video and you have a combination that’s really going to grab your audience.

–Tony Gnau