I went to the PRSA Chicago luncheon yesterday and got to hear a terrific presentation by Rob Biesenbach. He’s a PR veteran with acting experience and does a great job of blending insights from the two disciplines.

His book is Act Like You Mean Business: Essential Communication Lessons from Stage and Screen. I haven’t read it yet, but after seeing his program it’s officially on my must-read list.

Some of the themes he touched on for good PR… storytelling, less is more, knowing your audience. Sound familiar? I told my wife afterwards that I felt like I was hearing the T60 blog read back to me, or maybe what I must sound like at client pitches.

Anyway, I thoroughly enjoyed the luncheon and I’m excited to start following Rob via social media.

–Tony Gnau

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