Every company should have an About Us video on its website. A stand alone piece that gives people a sense about their business.

The problem with many of them is that they’re too long. If your target audience is on the web, you need to keep your video short… less than 2-minutes.

A lot of business leaders balk at this time limit. They think there’s too much information they want to share with viewers, and they won’t be able to cover all of it. I have a solution.

Don’t produce a single video that runs too long. Create a series of short videos. Each one can highlight different aspects about your company that you want to communicate.

The video series puts the audience in control of what they want to watch… guaranteeing you won’t waste their time with information that’s irrelevant to them.

–Tony Gnau

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