I saw the following video not too long ago on the Facebook page of PR pro Stephanie Krol, and it really caught my attention.

VIDEO: Y-ME Hotline

The Y-Me Hotline is a breast cancer telephone support service. As a video producer, I look at an organization like this and start thinking of the shots we would get. Women with their families, telephone banks, mammogram images… all things that come to mind.

You won’t find any of them in this video, and it still works. When you have a good story, sometimes it can simply stand on its own. Hearing these women talk about their experiences, all the b-roll I mentioned seems pretty trivial.

Now, this isn’t a recommended technique for everyone’s video, but it is a good reminder that if you put the story first your video will turn out well.

–Tony Gnau

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