Start Thinking Like You’re A Media Company

Some props today for public relations expert and blogging maven Gini Dietrich. She wrote about how all businesses these days have become media companies… and she’s right.

Thanks to social media, from Facebook to YouTube, business leaders need to realize they’re now a part of the media industry so they need to start thinking that way.

The number one thing to consider… why is our content relevant? Why should someone watch our videos? If your answer is simply… because they should be interested in our product or service… you probably don’t have many people paying attention to you.

Start focusing your content on the audience. Make it relevant to them and they’ll start showing up in greater numbers.

–Tony Gnau

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Gini Dietrich

The big thing is to think about your content as you would about having a conversation with someone. A year ago we got a new client. We had them give us their dog and pony show. When they got to the part about them, they prefaced it by saying, “This is the part where everyone falls asleep.” Uh…then why do you show it (and it’s true, it’s really boring)?

If people don’t want to hear about how great you are in person, why would you talk about yourself in that way online?