Yesterday’s post discussed why companies might want to consider updating their videos and how they can do it on a budget. Today I’m showing you an example.

The Warrenville Police Department had a recruiting video produced this past winter. The shoot happened to take place not only with snow on the ground, but during an actual snowfall. The video was needed right away, so the shoot went forward but with an eye on updating it once summer hit.

Instead of shooting a brand new video, the decision was made to simply replace the winter scenes with summer shots. In this case, a nearly shot-for-shot replacement was accomplished.

It meant a half-day shoot instead of a full-day, a few hours editing instead of a day or two, and it all added up to big savings.

Same great video, only updated.

–Tony Gnau

VIDEO– Warrenville Police Video Splitscreen

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