Change is inevitable, and every time a company makes a change they might be dating their current video. Products they no longer offer, machinery they no longer use, people who no longer work at the company. All reasons many businesses scrap their video and create a new one.

Here’s the thing though… they don’t always need a whole new video. Sometimes all that’s needed is an update. Have your video producer shoot some fresh video and simply swap it with the out-of-date material. It’ll save your company time and a lot of money.

–Tony Gnau

p.s. tomorrow we’ll show you a great example of how this is done. Wait, was that a tease for tomorrow’s blog post? You bet it was!

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