I hope everyone had a nice New Year’s celebration, and I thought I’d keep the party going by starting 2012 with a look at a good video.

General Electric has all sorts of stories at its YouTube channel.  This one jumped out as a perfect example of a couple of things I wished more businesses did… highlight employees and give viewers a behind the scenes look at the company.

I love the way the video is about GE but doesn’t reek of self-promotion. It’s about an important job and the people who get it done. Every business with passionate team members can produce this sort of video. You might not build jet engines, but you do something your customers value.

Show them how much you care about your products and/or services by telling your stories.

–Tony Gnau

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