Yesterday I decided to share via Facebook and Twitter our most popular blog entry from 2011… Put On A Black Jersey And Share Your PR/Marketing Message.

I love the video created by Ohio University. It may be a “football” video, but when you look at it with a critical eye there’s definitely corporate applications.

The idea behind the blog post was about enthusiasm and what it can do for your business, and this is a great time to reiterate that thought. It’s the start of a new year. Chances are you have all sorts of things you’re excited about for 2012.

Share them. Create videos that let customers and prospects in on your team’s enthusiasm for what’s happening at your company.

Enthusiasm breeds enthusiasm.

–Tony Gnau

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