PR/Marketing Videos Aren’t A One-Time Post

One of our clients did something note-worthy yesterday, so I’m happy to point it out.

We have produced a few videos for DuPage Habitat for Humanity, and one of them happens to be the “About Us” video. We’re very proud of that particular video. It turned out so well that it earned a Telly Award.

Anyway, the video was produced last year, but it popped-up yesterday on the organization’s Facebook page. Bravo!

If you go through the time and expense of producing a quality video… don’t be afraid to show it multiple times. Your video doesn’t have to be a one-time social media post.

Now, I’m not saying you should post it ten times a day, but develop a strategy. Maybe the first week you’re posting it you do it Monday morning, Tuesday afternoon, Wednesday morning… et cetera.

Also, don’t just limit it to the first week your video comes out. Post it periodically every few months. People aren’t monitoring your social media posts at all times, not to mention you’re hopefully continuing to pick up new followers.

Not everyone has seen your video, so why not continue to share it?

–Tony Gnau

VIDEO: DuPage Habitat for Humanity

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