PR/Marketing Plan For Next Veterans Day

Soldier Field, Chicago

Alright PR and marketing pros… you like planning ahead, right? Mark Veterans Day 2012 on your calendar and copy this blog post as a note. Here’s a great way for businesses to honor that day.

I spotted this American Airlines video on Facebook last Friday. It’s a very simple video the company produced to honor the veterans who work for the airline.

The video itself is just okay, a little long, but I love the idea. I’m a big fan in general of featuring employees in corporate videos, and honoring a company’s vets on Veterans Day is something everyone can do.

Remember, video is all about emotion. You want material that connects with your audience.

Our veterans stir emotions for millions of us. Showing how a comany supports them is a great way to build a connection with clients and prospects.

–Tony Gnau