Pretty pictures are nice. Information is good. The two of them together are even better. The thing is you need more. More if you’re interested in creating a video that will connect with viewers.

Enter storytelling. Incorporating your information into a story and marrying it with good images will draw in your audience and make them more receptive to your message.

Create a story that’s relevant to your viewers and you’re on your way to making an impact.

–Tony Gnau

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