Good Pictures And Information Aren’t Enough

Pretty pictures are nice. Information is good. The two of them together are even better. The thing is you need more. More if you’re interested in creating a video that will connect with viewers.

Enter storytelling. Incorporating your information into a story and marrying it with good images will draw in your audience and make them more receptive to your message.

Create a story that’s relevant to your viewers and you’re on your way to making an impact.

–Tony Gnau