Why video content? Simple. Short of transporting prospects to your place of business, video is the rare medium that allows you to actually show people what you do.

It can provide a behind-the-scenes tour of your company that may even be better than the real thing. Reasons why…

1. you get to control the message and get it right every time.
2. you ensure your business looks its best.
3. you can take people to places that might normally have restricted access.

Throw in the fact that prospects can take the tour without ever leaving their office and you have some pretty good reasons to create video content.

–Tony Gnau

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