That was a CNN headline yesterday scrawled at the bottom of a TV screen that caught my attention. I didn’t get the full story, but the subhead said something about how important it is for politicians to tell their story and not let someone else define who they are.
Business Needs storytelling too
Anyone think that’s exclusive to politics? Of course not. Corporations… brands… small businesses… they all need to be doing this, and video happens to be one of the best ways.
Why? Because seeing is believing.
Video lets people see for themselves and form their own opinion. Whether you’re simply setting the everyday tone for your business, or you’re a company doing damage control, video gives you the ability to deliver your story in a way that will capture an audience’s attention.
Let them see and believe you.