Politicians Provide Promotional Lessons

Here we go. It’s August 2011, but the presidential campaigning for November 2012 is already here.

Wait! Don’t go away. This post doesn’t have anything to do with politics. Instead, it has everything to do with promoting you and your business.

Subscribe to any of the candidates’ YouTube channels, and you’re going to start getting their videos on a regular basis. They put a lot of time and effort into creating videos they think will appeal to you, and there’s a good reason they produce so many.

The more video you watch, the more you feel like you know them. The more you feel like you know them, the more likely you’ll be to vote for them.

Same thing applies to businesses. That’s why I encourage clients to produce a series of short videos released over a given period of time instead of one long video. We’re trying to capture that same feeling with audiences that politicians covet.

Want to see how it’s done? Check out this Mitt Romney video. It’s not an attack ad or a long internet video. It’s a short look at Romney, and I’m sure one of many to come… from the GOP… as well as the President.

–Tony Gnau