Produce More Video Content, Save More Money
It sounds strange, but the more video content you produce, the more money you can save in the long run.
That’s because you start to build a raw video library. In many cases, the more raw video you accumulate, the less you need to shoot. The less you need to shoot, the lower your production cost.
For example, Lincoln Park Zoo is one of our regular clients, and we’ve shot a lot of video there. When zoo leaders decided they wanted to have a year-in-review video produced for their annual meeting, they asked us if we could use existing video and some photos they’d provide to create something?
No problem. Not having to go to the zoo to shoot all sorts of new video saved them big bucks, and they still got a great video. I was at the meeting and it received a huge round of applause.
Not to mention they then had a video they could share in an email campaign and via their social media.
The more video you produce, the less expensive it can get.
–Tony Gnau