Why? Because they give me an emotional jolt. Last night when Star Wars popped-up, and I heard Obi-Wan say, “Use the Force Luke,” I gasped.
That’s the power of video. If I had read a story about classic films and saw that quote within the text, I wouldn’t have reacted the same way.
This is why businesses need to be producing videos. They can reach your customers, prospects, and employees on an emotional level that the text on your website can’t.
You might not produce Oscar-worthy videos that will touch the lives of millions, but you can can produce great work that will impact your audience.