You don’t need to find inspiration for your corporate videos in other corporate videos. I was reminded of this yesterday when I was posting a few things to our Pinterest board.

This is my favorite video from last football season. It was produced by the University of Southern California, and it’s an inspirational speech delivered by the Trojans’ defensive line coach Ed Orgeron prior to defeating the 4th ranked Oregon Ducks.

Don’t look at this as a football video. It’s simply an inspirational message. He’s trying to motivate his players, and the video was meant to fire up fans leading into the game. These are things I hope our business leaders are doing everyday.

Give your employees a pep talk. Fire up your customers. Be an industry leader.

Video is your way to deliver those messages.

–Tony Gnau

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