Whether you’re researching trends or just keeping an eye on your competition, monitoring marketing videos can give you a lot of valuable insight.
Case in point, we just completed a recruiting video for the Warrenville Police Department and will debut it next week. The reason we got contacted was leaders there saw a similar video we produced for the Bloomingdale Police Department a few years ago.
Seeing the Bloomingdale video made them realize that a recruiting video of their own might help them attract better candidates. Same is true for marketing. By monitoring other marketing videos within your field, it could lead you to a great video idea of your own.