No Marketing Video Shortcuts

We all have it. Something at our jobs we just don’t like. For me, it’s logging sound. In other words… transcribing sound bites.

It’s labor intensive and frankly pretty boring, but here’s the deal. It’s a key component to creating a great video, so you better not take any shortcuts.

Sure, it’s a job that could easily be handed down to someone else… maybe an intern. The problem is the written word is just different from the spoken word. When you’re putting together a script, you have to know “what” was said, but it’s also important to know “how” it was said.

The better the sound bites, the more likely your video will be remembered.

–Tony Gnau