I’m a big believer in transparency. In government, in business, and yes… in marketing videos. That’s why I’m pretty excited about seeing a new movie coming out this week.

The Greatest Movie Ever Sold is Morgan Spurlock‘s latest documentary. The concept… produce a movie about product placement and advertising that is paid for by product placement and advertising.

Love it.

Sure, it’s a clever way to focus on the subject, but I love the fact that some companies were apparently willing to jump onboard.

A business that respects an audience’s intelligence is bound to reap rewards.

–Tony Gnau

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