There are all sorts of videos that can help a company make a sale. Whether you provide a product or a service, a good video highlighting what you do can go a long way to earning new business.
But don’t discount your current customers.
A good video can also be an investment in them. If you don’t think your competitors are trying to lure their business away, you’re kidding yourself. That means its just as important to share your videos with your “faithful” clients as it is with your prospects.
It’s an investment worth making.