Feeling Good About Your Marketing Videos

smile 2What’s the goal for your marketing videos? Let people know what you’re all about? Educate them about a new product? Explain what sets you apart from the competition? No matter what the answer, many of our clients are surprised when I tell them I have a different goal for them.

My goal for each and every one of our clients is for viewers to finish the video and leave with a good feeling about that company. Let me stress that… a good feeling.

Video is about emotion

Folks… that’s what you should be looking for with your productions. Yes, we want them to know what we’re all about. Yes, we want to educate. Yes, we them to understand what sets us apart. But here’s the deal… video can be about those things, but ultimately video is about emotion. Viewers may or may not remember your message. They will certainly remember how they felt about your company.

Did you come off as professionals? Did you seem knowledgeable? Were you likeable?

You read that right. Were you likeable? If you get a “yes” to that question, your video was a huge success.

The likeability advantage

You want viewers walking away from your video feeling good about you because we buy from people we like. You can deliver all the information about the business you want, do it in a professional way, but if the feeling you leave people with is… blah… what’s the point of the video?

That’s why I tell clients not to sweat the details. Your message doesn’t have to be highly polished, but it does need to be authentic. Give me your passion, not your sales stats.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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