Appearing With A Content Marketing Jedi Master

google marketing video searchContent marketing is something I’ve blogged about a little bit. I am by no means a content marketing expert, but T60 does provide businesses with a great content marketing tool… video. And since I promote those tools, I figured I better walk the walk. That decision led to 500+ blog posts and a commitment to social media.

As part of that commitment, I’ve been educating myself on the subject… consistently reading the likes of Gini Dietrich and Andy Crestodina. Both are content marketing Jedi Masters… even better… they live and work right here in Chicago.

My profession has actually led me into contact with each. Gini and I have actually developed a nice working relationship. I also got a chance to meet Andy a couple times while producing videos for the ChicagoAMA.

Pay attention and Put it into practice

Why am I tell you this? Because when you trust smart people and follow their instruction, you tend to succeed. We recently updated the T60 website, and a big part of it was following a lot of SEO advice from both Andy and Gini. It’s all stuff I learned from their blogs and our web numbers are souring.

I have also been Googling certain keywords I’d like T60 ranking in… it’s working. Yesterday, I Googled “marketing video.” Not only did one of my blog posts pop-up, but it popped-up with the Jedi Master himself. Pretty awesome.

I guess my point is that there’s all sorts of great content out there these days that can help your business succeed. I hope we’re participating in that… passing along our video production expertise… but I hope you do more than just read about it. The key is putting it into practice.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.