The big news here in Chicago? Former Governor Rod Blagojevich is headed to the big house today. Anyone who blogs on a regular basis knows how the news of the day can drive traffic, and that’s something businesses should think about when it comes to their online content.

For example, right now every Illinois politician should be vlogging about Blagojevich going away. Assuring constituents they’re working to make Springfield a more ethical capital.

Business leaders should do the same thing. They should follow the news of the day, and anytime something relevant pops up… they should go on-camera and tell customers and prospects how their company is responding.

Sure, they could do the same thing in writing, but it carries much more weight when someone looks into the camera and speaks from the heart.

–Tony Gnau

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