I went to a networking event yesterday, and an accountant opened his elevator-pitch with the statement, “Someone told me once the best way to sell yourself is to tell a story.”

You can imagine… I perked up.

This is an accountant. Someone who’s comfortable with numbers, not stories. He told a nice story about a client he had helped. It was quite compelling.

Good lesson for corporate video

Now think about all the corporate videos you’ve seen. All the videos that tout the company’s numbers, but don’t really tell the story of how they help clients. It happens more often than most businesses would probably like to admit.

They can all learn from a humble accountant who appears to know about more than numbers.

–Tony Gnau

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