Something interesting happened to me yesterday. I got more information watching a video than I did from detailed text.

It sounds ridiculous. Everyone knows text offers an opportunity to deliver more information than a video. I often tell clients their video is the hook to get people to further explore their website for more information.

So what happened?

I went to the my health care provider’s website to get some information regarding my plan and chronic back pain. I’ve been having some serious back issues, so I wanted to find out what sort of treatments are available.

I scanned through some text, but it wasn’t very helpful. Then, I discovered a video. It was all graphics and text, but the video walked me through potential issues surrounding back pain and the various methods to treat it. After watching, I felt pretty good about what I had learned.

The takeaway

Sometimes the video will have all the information someone needs and will provide it in a more straight forward way.

None of the text I scanned through was helpful. If that’s all that was there, I probably would have given-up. In other words, I wouldn’t have gotten any information if the video hadn’t been at the site.

Thanks to the video, I got what I needed to know and left the site happy.

I blog a lot about storytelling and how important it is to producing a good video. I mean, I blog about it A LOT! That doesn’t mean your video will be a fluff piece without any meat.

Video is a terrific way to deliver information.

–Tony Gnau

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