December… the home stretch. Chances are you’re already making plans for 2012, and if those plans include new PR and marketing initiatives it’s time to think about video.
You can get good quality video storytelling produced for as little as $5,000. Nice to know if you’re working on budgets. You and I know it’s worth the cash.
Once that’s in order, it’s time to hire a production company. Remember, there’s tons of people who can produce video that looks and sounds good from a technical perspective, but don’t settle for that.
You need to find a storyteller. Someone who can take your marketing plan and create a story that’s going to be a good fit.