Let’s face it, people are much more likely to watch a video than read a lot of text, which is why we’re seeing video incorporated into more and more newsletters.

Take a look at the example from outdoors retailer REI (REI Newsletter). I’m signed up for their e-mail newsletter and I love the little video tips they include. They’re not complicated, but they provide a nice supplement to the text at a minimal expense to the company.

–Tony Gnau

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