Turning Your Company History Into Video Content

Courtesy: Goose Island Beer Co.

Courtesy: Goose Island Beer Co.

A quarter century in business is something to celebrate. The ups, the downs, the people who made it everything possible… all of it makes for good video content. Give it to a loyal following and they’ll eat it up… or drink it down in this case.

Goose Island Beer Company is celebrating its 25th Anniversary this week. For those of you outside Chicago, it’s quite simply the city’s beer. Starting as a brew pub, growing into a craft brewery, and succeeding to the point where Anheuser-Busch stepped in and purchased the company. It’s the American Dream come to life, and now you can learn all about it in a newly produced video (WATCH IT BELOW).

Goose Island Helped Grow T60

I’m really proud of this video even though T60 didn’t have any part in it. As you may or may not know, Goose Island played a BIG role in growing this business. Just a couple years after launching, Goose Island leaders hired T60 to produce about a dozen videos on their beers. It was without question the biggest single project we had worked. The videos turned out great, and we were called back for a few other projects over the next couple of years.

Goose Island as a client gave T60 instant credibility here in Chicago. When prospects would ask me about some of our clients, all I had to do was mention the Goose and I had their attention. Great company, great product, our storytelling… I couldn’t ask for much more.

Inspiring More Storytelling

We haven’t done anything for them since the crew from St. Louis made the purchase. You’d think I’d be bummed, but the truth is it warms my heart. See… Goose Island’s leaders understand the power of video and storytelling. They wanted to do more… a lot more… so they went out and hired someone to produce videos in-house.

In a way, I hope their experience with T60 inspired them. They were so happy with the response they got from our videos that they wanted more, and from a cost standpoint it made more sense to hire someone full-time.

What Goose Island Can Teach you

I’d love to still be doing work for them, but when you see the video you’ll understand they’re in good hands. It’s on the long-side, but in this case I think that’s just fine. This video is for everyone at the company and anyone who’s a die-hard fan. You want to do a 15-minute video on the company’s history for those audiences? Go for it.

It’s actually a great lesson for anyone struggling with finding content ideas. Your company’s history is a potential treasure trove. You don’t have to do a 15-minute epic. A series of short history stories on various aspects of the company is a great way to go.

Anyway, I couldn’t be happier for everyone at Goose Island and I’m eternally grateful to have worked with them. They are passionate about what they do, and it comes through in all their videos.

Happy Anniversary Goose.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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