I got a question last week from a business owner, “What do you do if you want a video for your business but you’re camera-shy?” It’s not an unfamiliar question and my standard answers is, “Suck it up.” After a moment of shock, I smile and say, “Do testimonial videos.”
testimonials accomplish a few things
Testimonials are the camera-shy business leader’s best friend because it’s a win-win-win. Hearing from people who use a product or service makes a big impact on viewers… the clients who provide their story get some publicity as well… and the camera-shy business leader doesn’t have to be seen or heard on camera!
Testimonials work… bigtime
It’s certainly something to keep in mind if you’re looking for ways to promote your business, but don’t necessarily feel comfortable being the face of the company.