Testimonial Marketing Flying High

Seems like more and more companies are getting into the video testimonial game. Now, I wonder why that could be? Maybe it’s because they work. A good testimonial from a real person using a product or service can have a big impact on fellow consumers.

Latest example… American Airlines. The company rolled out this video to promote it’s frequent flyer business program. Not real impressed with how it was shot. I love hip, handheld shooting styles, but this looks like it was done by someone who isn’t quite comfortable shooting that way. Having said that, the video’s message is still pretty good.

Actually, good enough to get me to click the link for more information. T60 frequently travels for shoots.

–Tony Gnau

VIDEO: American Airlines Business Suite