It’s apparently day two of wife-inspired blog posts. She pointed out the video I blogged about yesterday, and here she is doing it again.
This one came via her employer. She teaches at a local college and school leaders sent an email encouraging everyone to support a recent grad competing for capital funding for her business.
The campaign features a video that caught my attention. Now, don’t get your expectations up. The video is pretty basic. What I loved though is the young entrepreneur and her storytelling.
She doesn’t rely on facts and figures. She doesn’t talk about P/L or ROI. She tells her story.
Quality video will come later. For now, she’s laying the foundation for storytelling success by simply telling her story.