Tag Archives: sales

We’re continuing our look this week at the Hyatt Regency McCormick Place video series.

The sales department made a smart move by avoiding a single video trying to be all things to all audiences. Instead, hotel leaders opted for a series so potential customers can pick and choose to watch the videos relevant to their needs.

Today’s video features the hotel’s ballroom. The sales staff wanted to emphasize its versatility and all the options available for breakout rooms.

VIDEO– Hyatt Regency McCormick Place: the Regency Ballroom

This is a great example of why the series is a good move. The hotel is attached to Chicago’s convention center, McCormick Place, but has more to offer than just accommodating the convention crowds.

Non-convention customers don’t have to waste their time learning about those facilities. They have their own standalone video focused on their interests.

–Tony Gnau

All this week we’re featuring a series we completed for Hyatt Regency McCormick Place. The hotel is Chicago’s convention hotel… no doubt about it. It’s attached to the city’s convention center, McCormick Place, but the sales staff isn’t content to rely on that fact alone.

They’ve been creating their own videos for a while, and customers have responded well so they decided to kick it up a notch with a professional production.

However, instead of having a single video produced that includes a little bit of everything, they decided to create a series. This way potential clients can watch the video that’s most relevant to them, and not have to watch content that doesn’t apply to their needs.

Today’s video is the first of four and simply features the hotel itself. The sales staff wanted to highlight that the hotel is modern, good for networking, and has a bunch of dining options.

VIDEO– Hyatt Regency McCormick Place: the hotel

–Tony Gnau

I spent a couple of hours at the Apple Store on Friday morning waiting for help at the Genius Bar. During that time I watched the customers come and go, and about 50 of them left with iPads.

That’s 50 people in about two hours on a Friday morning. Wow!

The iPad is a great device to show videos. More to the point, it’s a great medium to show your marketing videos. They can turn every employee into a potential sales person. Just give them the file to run your marketing videos on their personal iPad and turn them loose.

This sounds like a good newsletter topic!? Wait… was that just a tease? Why yes… it was a tease! Sign-up for our marketing video newsletter now. We’ll have more on this subject when it drops next week.

–Tony Gnau

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