We’re continuing our look this week at the Hyatt Regency McCormick Place video series.
The sales department made a smart move by avoiding a single video trying to be all things to all audiences. Instead, hotel leaders opted for a series so potential customers can pick and choose to watch the videos relevant to their needs.
Today’s video features the hotel’s ballroom. The sales staff wanted to emphasize its versatility and all the options available for breakout rooms.
This is a great example of why the series is a good move. The hotel is attached to Chicago’s convention center, McCormick Place, but has more to offer than just accommodating the convention crowds.
Non-convention customers don’t have to waste their time learning about those facilities. They have their own standalone video focused on their interests.