Marketing Video Series With Focus

All this week we’re featuring a series we completed for Hyatt Regency McCormick Place. The hotel is Chicago’s convention hotel… no doubt about it. It’s attached to the city’s convention center, McCormick Place, but the sales staff isn’t content to rely on that fact alone.

They’ve been creating their own videos for a while, and customers have responded well so they decided to kick it up a notch with a professional production.

However, instead of having a single video produced that includes a little bit of everything, they decided to create a series. This way potential clients can watch the video that’s most relevant to them, and not have to watch content that doesn’t apply to their needs.

Today’s video is the first of four and simply features the hotel itself. The sales staff wanted to highlight that the hotel is modern, good for networking, and has a bunch of dining options.

VIDEO– Hyatt Regency McCormick Place: the hotel

–Tony Gnau