Well-Focused Marketing Videos

Coutresy: Hyatt Regency McCormick Place

Producing a video is all about the audience. What’s going to interest them? Why should they care about your content? How does your content help them?

These are just a few things your videos should address, which is why it’s crucial to keep them focused and on-point. In many cases, breaking things down into separate videos makes a lot of sense.

We recently had a client who did a great job with this. The Hyatt Regency McCormick Place sales and marketing staff wanted to show clients why their meeting space is top-notch. Instead of packing everything into a single video, they decided to break things down into a series of shorter videos.  Now potential clients can focus on the areas that are relevant to them.

Starting Monday we’ll share each video and a behind-the-scenes story.

–Tony Gnau