Tag Archives: Chris LoCurto

EntreLeadership podcast host Chris LoCurto got me thinking yesterday. He blogged about how he shifted his leadership mentality from customer-first to team-first and the benefits that followed.

It got me thinking about how T60 does things. See… I’m a solo-preneur. I pretty much do it all. I occasionally get help from freelancers, my wife certainly, but something really stands out for all of us.

Our standards

Everyone who works for T60 has high standards. Our videographers and editors… take their craft seriously. My wife… wants perfection. And I comb through every frame of the videos we produce.

I’m sure a lot of this is lost on our customers. In many cases, we’re looking at details they don’t see or even think about, but that’s okay.

Influenced by college football legend

My college football coach John Robinson used to tell us, “Just do your stuff.” What he meant was if everyone focuses on their job, the team will succeed.

That’s what we do. Each of us takes pride in our performance, and the customer gets a great video.

Does pride play a role in your job performance?

–Tony Gnau

I was recently listening to Dave Ramsey’s EntreLeadership podcast about his no gossip policy, and it really hit home for me.

The discussion turned to company culture with podcast moderator Chris LoCurto interviewing best-selling author Jon Gordon. Not only have I worked in worked in good and bad cultures, I’ve also seen how a company can leverage its culture as a sales tool.

Case Study

Electri-Flex is a suburban Chicago-based company that specializes in producing electrical conduit. The leadership and employees there are passionate about their product, but maybe even more so about their culture.

We produced their company video. They wanted something their sales team could carry with them to show prospects what they’re all about, and culture is the focus of the video.

My initial reaction to their pitch was skepticism. Then they started telling me how important their culture is to sales. It’s a family business. They treat their employees like family, so the employees treat customers like family.

Everyone has bought in, and it fuels the entire company.

It has been a while since we produced that video. Since then, I’ve pitched the idea of featuring company culture to a few other prospects, but nobody has been willing to bite. I wonder why more business leaders aren’t willing to put their culture front and center for customers to see?

Maybe it’s because they need some work on that end of their company.

–Tony Gnau