Ryder Cup Spurs Event Video Memories

The 2012 Ryder Cup is set to start this Friday at Medinah Country Club. If you’re not a golf fan, imagine the Olympics and Super Bowl rolled into one. It’s golf’s biggest event, featuring a team of American golfers facing off against a team from Europe.

Medinah C.C. is one of the most well-known clubs in the world. It has hosted three U.S. Opens and two PGA Championships. The last PGA was in 2006, and T60 was thrilled to produce an event video for the members. The 20-minute DVD featured how members prepared for the event, then played host. It earned T60 its first Telly Award.

Video is an event planner essential

That video is when I began to realize that video is a must for anyone hosting an event. The video we produced for Medinah was a closed-door type of thing. It was for members only. But most events want, need, crave publicity. What better way to get it than by creating a video that takes people there.

Some invited guests might not have been able to attend. They can now. People who did attend might want to share the experience with their friends. Now they can.

Video transports viewers


Video is the medium that allows you to transport people to the event with them never having to be there. It allows the event to live on even after it’s over. Video allows you to take people back there when you’re promoting similar events in the years to come.

Video might just be one of the event planner’s most overlooked tools.

–Tony Gnau